Find Your Trainer, with a fresh $1.5 million in seed funding, is an on-demand marketplace that connects customers with personal trainers that fit the user’s personal goals.
I created one HTML email monthly for FYT’s newsletter. This project covered content creation targeting whatever key communication I decided to highlight in a given month, with approval from the client. This included concepting, image selection, and copywriting to supplement the email newsletter.
I designed and copywrote Facebook ads based on cost per conversion rates on previous ads for the client. I would participate in analysis and brainstorming sessions with our Media and Creative teams to discuss what type of designs and copywriting would drive sales, and would implement our ideas into the ads. I would create A/B tests to analyze which designs and copywriting would appeal most to our target audience.