La Terra Fina USA, Inc. manufactures refrigerated and frozen food products (premium quality quiche and dips). La Terra Fina products can be found at specialty retailers and club stores in the USA, Canada and Mexico.

I designed and copywrote Facebook and Instagram ads based on cost per conversion rates on previous ads for the client. I would participate in analysis and brainstorming sessions with our Media and Creative teams to discuss what type of designs and copywriting would drive sales, and would implement our ideas into the ads. I would create A/B tests to analyze which designs and copywriting would appeal most to our target audience.

Additionally, I designed google retargeting ads as gifs for those who had previously visited our client’s website to gain added brand exposure.

Lastly, I assisted our photo team with production of product photo shoots. I helped in building lighting set-ups, arranged the product to be visually pleasing, and was the hand model for the shoot.