Solmate Socks is a charming company that have continuously demonstrated a commitment to protecting the environment and nurturing relationships with local businesses and communities. Solmate Socks sell colorful, eco-friendly, mismatched socks and other accessories to brighten the lives of those who wear them.

I designed and copywrote Facebook ads based on cost per conversion rates on previous ads for the client. I would participate in analysis and brainstorming sessions with our Media and Creative teams to discuss what type of designs and copywriting would drive sales, and would implement our ideas into the ads. I would create A/B tests to analyze which designs and copywriting would appeal most to our target audience.

I designed Solmate’s Criteo kits. Criteo delivers personalized performance marketing at an extensive scale. Measuring return on post-click sales, Criteo makes ROI transparent and easy to measure.