The Clubhouse Apartments, located just off of the University of Louisville campus in Kentucky, is a higher-end off-campus housing option for U of L students.

I designed and copywrote Facebook and Instagram ads based on cost per conversion rates on previous ads for the client. I would participate in analysis and brainstorming sessions with our Media and Creative teams to discuss what type of designs and copywriting would drive sales, and would implement our ideas into the ads. I would create A/B tests to analyze which designs and copywriting would appeal most to our target audience.