Welding Supplies From IOC (Indiana Oxygen Company) has been a leader in the welding and gas industry since 1915, making it the oldest Welding Supply Company in the country. I wrote several blog posts for Welding Supplies From IOC’s website:

I also designed pop-ups in Privy for our client’s website based on previous designs that have had most conversions for the client in the past. I also set certain triggers to capture the visitors’ interest and capture abandoning visitors. These pop ups created a call to action to visitors, and rewarded those engaged with a special offer.

I designed and copywrote Facebook ads based on cost per conversion rates on previous ads for the client. I would participate in analysis and brainstorming sessions with our Media and Creative teams to discuss what type of designs and copywriting would drive sales, and would implement our ideas into the ads. I would create A/B tests to analyze which designs and copywriting would appeal most to our target audience.